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IOur brain usually uses two available systems when making decisions. These are not to be understood as independent units, yet it can make sense to think of them that way. Why is this relevant? You can make better choices through a better understanding of your brain.

System 1: The Emotional System
If you are the type of person who makes quick and intuitive decisions, you mainly use system 1. The more information and data you have available, the more rapid your assessments will be. This system of the brain is effortlessly able to deal with emotional evaluation non-stop. It is, by its basic evolutionary mandate, of the quick decision maker variety, because evolutionarily speaking, the quick decision maker was also the quick actor. Especially since conflict management seminars were not available in the wilderness.

System 2: The Analytical System
If you are one of those who make decisions deliberately and as rationally as possible, you will primarily use system 2. The more information and data available, the more can be analysed and compared. However, with a significant increase in alternatives, this ties up a lot of cognitive energy and time and often leads to a so-called “choice overload”. What is choice overload? It is an inability to choose from (too) many alternatives. Nevertheless, most of us are able to consider a considerable number of data and facts for a decision. And with the help of Artificial Intelligence (AI), this opens up unprecedented thinking power.

Where’s the benefit?

Whether in a private or business context, the best decisions are often based on harmony between both systems. If you are faced with an important decision where your head (with or without technology in the background) and your gut feeling are pointing in different directions, it is well worth investigating very specifically what the reasons are.

Keep on reading about this topic in this article about the core ability that distinguishes good decision-makers from bad ones…

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